EST. 2019 AUSTIN, TX SERVING DPCs NATIONWIDE

Your CPA keeps asking why
you don’t bill insurance.

You shouldn’t have to teach your bookkeeper what DPC is. Or wait a week for a reply. Or explain the membership model to a new account manager every quarter. You want a system that runs quietly — books closed on time, same name on the email, work just done. That’s the whole product.

FREE · 14 PAGES · NO EMAIL TRICKS

WHAT YOU’RE LIVING WITH

Sound
familiar?

Every DPC owner we talk to lists the same four complaints. We wrote them down, then built the firm that answers each one.

01 / THE WAIT

“They take a week to reply.”

Your question was simple. Their silence was not. We reply in one business day. Usually the same day.

02 / THE REVOLVING DOOR

“I talk to someone new every quarter.”

One person. One bookkeeper. One email thread. Your team knows your practice by name, not by ticket number.

03 / THE REDO

“Half of it was just done wrong.”

Memberships booked as services. Owner draws miscoded as payroll. We’ve seen the whole catalog. We don’t repeat it.

04 / THE TEACHING

“I’m tired of explaining DPC.”

You shouldn’t have to define a membership model to the people booking it. That’s why we only work with DPCs.

The whole pitch: a system that just runs.

How it works
Built for DPCs one flat fee Physicians · NPs · PAs no CPT codes here Built for DPCs one flat fee Physicians · NPs · PAs no CPT codes here
THE DPC DIFFERENCE

Same billing model
as your practice.

One flat monthly fee. No hourly surprises. No per-form upcharges. No “quick question” that becomes an invoice. You priced your care for clarity. We priced ours the same way.

$0
HIDDEN FEES
1
FLAT MONTHLY RATE
“QUICK QUESTIONS”
DPC Bookkeeper — Built for Direct Primary Care
FEATURED IN
AS SEEN ON
DPC Launchpad
More coverage in progress. If you run a DPC podcast or newsletter, we’d love to come talk shop.
WHAT WE DO

The whole
back office,
handled.

Most firms treat DPC as a footnote. A “cash-based practice” and nothing more. We built the whole firm around you — the chart of accounts, the KPIs, the tax strategy, the people who answer the phone.

01 / MONTHLY

Bookkeeping

A chart of accounts built for membership revenue. Reconciled by the 10th. Dashboards your brain can actually hold.

02 / ANNUAL

Tax returns

Federal, state, local. Prepared and signed by a licensed CPA on our team. Filed on time, every time.

03 / ADVISORY

Tax strategy

S‑corp elections, entity structure, retirement vehicles. The moves that save five figures, planned in March, not April.

04 / OPERATIONS

Payroll

W‑2s, 1099s, reasonable comp for S‑corp owners. Set up clean. Run quietly in the background.

05 / RESCUE

Clean‑ups

Inherited a mess from the last CPA? We’ve unwound three years of commingled accounts more times than we’d like to admit.

06 / COMPLIANCE

1099 filing

Contractors, specialists, your locum. Tracked all year. Filed in January without the scramble.

See the full scope of work
[ DANIEL, FOUNDER ]
FROM THE FOUNDER

“I found DPC the same way most of your patients did — looking for better care for my own family. The values made sense. So I pointed my whole firm at it.”

Daniel
Founder
Read his story
FROM THE DISCOVERY CALLS

What DPC owners tell us, in their own words.

We’re still young enough that we’re letting our clients finish a full year before we put their names on the internet. These are recurring quotes we’ve heard, almost verbatim, on the first call.

My last CPA kept asking why we don’t bill insurance. The new one knew what a membership waterfall was before I had to explain it.

WHAT WE HEAR FROM DPC OWNERS

I want to open a second location but the numbers have to make sense first. I don’t want a bookkeeper. I want a partner who sees it with me.

WHAT WE HEAR FROM DPC OWNERS

Honestly, I want my Thursday afternoons back. I don’t want to open QuickBooks again. Ever.

WHAT WE HEAR FROM DPC OWNERS
BY THE NUMBERS

Small firm.
Narrow focus.

We’re the boutique option, on purpose. One market. Deep. These are the numbers we measure ourselves on.

100%
CLIENTS THAT ARE DPC

Not most. All. We don’t take general small business work.

< 24hr
AVG. EMAIL REPLY

Usually same day. Never a week. That’s the promise.

1
ONE POINT OF CONTACT

Same name, same email, quarter after quarter.

$0
HOURLY UPCHARGES

Flat monthly fee. “Quick questions” included.

THE SHORT VERSION

A firm with
a DPC page, vs.
a DPC firm.

Plenty of good generalist firms serve DPC practices alongside dental offices, restaurants, and cleaning companies. We’re not one of them. Here’s the difference in practice.

A GENERALIST FIRM WITH A DPC PAGE
×
An advisor team of three
CFO, advisor, associate. Handoffs between them. You explain it three times.
×
DPC as one vertical of many
Right next to dental, trades, restaurants. Shared templates. Shared attention.
×
Discovery-sold engagements
“We uncovered $X in savings.” Great pitch. Tough thing to reproduce monthly.
×
Hourly or tiered fees
Quick questions become invoices. The clock is always running somewhere.
DPC BOOKKEEPER
One person. Your person.
Same name, same email, every quarter. No ticket queue.
Only DPCs. No other verticals.
The chart of accounts was built once, for one model, and refined by repetition.
A quiet system that runs
Books close on the 10th. You find out because there was nothing to ask about.
One flat monthly fee
Same model as your practice. Predictable in, predictable out.
MEET YOUR TEAM

Your person
is a person.
Not a queue.

No CFO/advisor/associate handoffs. The name on your onboarding email is the name on your tax-strategy call, your reconciliation questions, and your year-end review.

[ HEADSHOT TBD ]
FOUNDER

Daniel

Came to DPC as a patient first. Left generalist bookkeeping to build a firm that only serves this movement. Runs every new client through onboarding personally. Works alongside a licensed CPA who handles every tax return.

BASED IN
Austin, TX
EST.
2019
SERVES
DPCs only
READ THIS FIRST

We turn
away more clients
than we take.

Not a scarcity pitch. We’re genuinely a bad fit for a lot of practices, and we’d rather tell you now than three months in. If any of these sound like you, we’ll refer you to a firm that’s better for you than we are.

NOT A FIT · 01

You’re hybrid — DPC plus some insurance billing.

We only take 100% DPC practices. The accounting workflows are genuinely different. We’ll point you to a good generalist medical CPA.

NOT A FIT · 02

You want a full Fractional CFO relationship.

We do operator advisory, but not weekly strategy sessions or board prep. If you’re building a five-location DPC, you want a CFO firm. We’ll introduce you.

NOT A FIT · 03

Your partner handles the books and likes it.

If accounting is your spouse’s thing and it works, great. We’re expensive for a reason — we’re replacing a job, not supplementing one.

NOT A FIT · 04

You need aggressive tax-shelter strategies.

We’re conservative on purpose. If your prior CPA was pitching conservation easements or captive insurance, we’re the wrong firm.

IF NONE OF THESE APPLY…

Then we’re probably a fit. Thirty minutes to find out.

Book A Chat
QUIET WORK

What’s on
our book,
today.

A composite snapshot of the practices we serve. Names are redacted until each client gives explicit permission — most are still in year two. The numbers are real.

CASE STUDY 01
— YEAR 3
TX

Solo family DPC, Hill Country, TX

Inherited a three-year chart-of-accounts mess. We rebuilt, S-Corp-elected mid-year, set up a Solo 401(k).

$11.4K
YR-1 TAX DELTA
312
ACTIVE MEMBERS
CASE STUDY 02
— PRE-LAUNCH
NC

Two-clinician launch, Western NC

Engaged six months before doors opened. Entity structure, partnership agreement, merchant processor, QuickBooks. Day one was clean.

0 days
CLEANUP AT LAUNCH
148
90-DAY MEMBERS
CASE STUDY 03
— YEAR 6
CO

Established practice, Front Range, CO

Moved from a big-4-alum CPA billing hourly. Same tax outcome, 40% cheaper, predictable invoice. Owner got Thursdays back.

−40%
ANNUAL FEE
6.2hr
/WK RECLAIMED

—— COMPOSITE SNAPSHOTS · NAMED STUDIES TO FOLLOW WITH CLIENT PERMISSION ——

FREE DOWNLOAD

The DPC Founder’s
Finance Checklist.

Fourteen pages. The exact questions we ask every new DPC client in their first 30 days. Entity structure, membership accounting, owner comp, retirement. No email wall. No sales sequence.

WE DON’T SELL YOUR EMAIL. WE BARELY EVEN SEND YOU ONE.

DPC BOOKKEEPER · GUIDE 01
The DPC Founder’s Finance Checklist

01Your entity structure matches your revenue shape
02You’re tracking active vs churned members
03Owner comp passes the reasonable‑salary test
04Labs & procedures are not commingled
05You have a retirement vehicle that fits a DPC
06…and nine more