EST. 2019 AUSTIN, TX SERVING DPCs NATIONWIDE

Your CPA keeps asking
why you don’t bill insurance.

You shouldn’t have to teach your bookkeeper what DPC is. Or wait a week for a reply. Or re-explain the membership model to a new account manager every quarter. You want books closed on time, the same person on every email, and the work done. That’s it.

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WHAT YOU’RE LIVING WITH

Sound familiar?

Every DPC owner we talk to has the same four complaints about their current CPA. We built our firm to fix each one.

01 / THE WAIT

“They take a week to reply.”

We reply within one business day. Usually the same day.

02 / THE REVOLVING DOOR

“I talk to someone new every quarter.”

One person on your account. One email thread. No ticket queue.

03 / THE REDO

“Half of it was just done wrong.”

Memberships booked as services. Owner draws miscoded as payroll. We’ve seen every version and we don’t repeat them.

04 / THE TEACHING

“I’m tired of explaining DPC.”

You shouldn’t have to define a membership model to the people booking it. We only work with DPCs, so you don’t.

The pitch: a back office that just runs.

How it works
Built for DPCs one flat fee Physicians · NPs · PAs no CPT codes here Built for DPCs one flat fee Physicians · NPs · PAs no CPT codes here
THE DPC DIFFERENCE

Same billing model
as your practice.

One flat monthly fee. No hourly surprises. No per‑form upcharges. No “quick question” that becomes an invoice. You priced your care this way. So did we.

$0
HIDDEN FEES
1
FLAT MONTHLY RATE
“QUICK QUESTIONS”
DPC Bookkeeper — Built for Direct Primary Care
FEATURED IN
AS SEEN ON
DPC Launchpad
More coverage in progress. If you run a DPC podcast or newsletter, get in touch.
WHAT WE DO

The whole
back office,
handled.

Most firms treat DPC as a footnote — a “cash‑based practice” and nothing more. We built our whole firm around DPC. The chart of accounts, the KPIs, the tax strategy, the person who picks up the phone.

01 / MONTHLY

Bookkeeping

A chart of accounts built for membership revenue. Reconciled by the 10th. Dashboards you can actually read.

02 / ANNUAL

Tax prep & filing

Federal, state, local. Prepared and signed by our on‑staff CPA. Filed on time, every time.

03 / ADVISORY

Tax strategy

S‑corp elections, entity structure, retirement plans. The moves that save five figures. Planned in March, not April.

04 / OPERATIONS

Payroll

W‑2s, 1099s, reasonable comp for S‑corp owners. Set up once, runs in the background.

05 / RESCUE

Clean‑ups

Inherited a mess? We untangle commingled accounts, fix miscoded revenue, and rebuild the file. Flat fee after a free review.

06 / COMPLIANCE

1099 filing

Contractors, specialists, locums. Tracked all year. Filed in January without the scramble.

See everything we do
Daniel Luna, founder of DPC Bookkeeper
FROM THE FOUNDER

“I found DPC the same way most of your patients did — looking for better care for my own family. The values made sense. So I pointed my whole firm at it.”

Daniel
Founder
Read his story
FROM THE DISCOVERY CALLS

What DPC owners tell us on the first call.

We’re young enough that we’re letting clients finish a full year before we put their names on the internet. Until then, here are lines we hear over and over — almost verbatim.

My last CPA kept asking why we don’t bill insurance. I finally have someone who knew what a membership waterfall was before I had to explain it.

WHAT WE HEAR FROM DPC OWNERS

I want to open a second location, but the numbers have to make sense first. I don’t just need a bookkeeper. I need someone who can see the second location with me.

WHAT WE HEAR FROM DPC OWNERS

Honestly? I want my Thursday afternoons back. I don’t want to open QuickBooks again. Ever.

WHAT WE HEAR FROM DPC OWNERS
BY THE NUMBERS

Small firm.
Narrow focus.

We’re the small-and-specialized option on purpose. One market, done well. These are the numbers we measure instead of headcount.

100%
CLIENTS THAT ARE DPC

All of them. We don’t take general small-business work.

< 24hr
AVG. EMAIL REPLY

Usually same day. Never a week.

1
POINT OF CONTACT

Same name, same email, quarter after quarter.

$0
HOURLY UPCHARGES

Flat monthly fee. Quick questions included.

THE SHORT VERSION

A firm with
a DPC page, vs.
a DPC firm.

Plenty of generalist firms serve DPC practices alongside dental offices, restaurants, and cleaning companies. We’re not one of them. Here’s what that looks like day to day.

A GENERALIST FIRM WITH A DPC PAGE
×
A three-person stack per client
CFO, advisor, associate. You explain things three times.
×
DPC is one vertical of many
Right next to dental, trades, restaurants. Shared templates, shared attention.
×
Discovery-sold engagements
“We found $X in savings.” A good first meeting. Harder to repeat every month.
×
Hourly or tiered fees
Quick questions turn into invoices. The clock is always running.
DPC BOOKKEEPER
One point of contact. Yours.
Same name, same email, every quarter. No ticket queue.
DPC only. Nothing else.
One chart of accounts, built once for one model, improved by repetition.
A back office that just runs
Books close on the 10th. You hear from us when there’s news, not when we’re behind.
One flat monthly fee
Same billing model as your practice. Predictable in, predictable out.
MEET YOUR TEAM

You work
with a person.
Not a queue.

No CFO / advisor / associate handoffs. The name on your onboarding email is the same name on your tax-strategy call, your reconciliation questions, and your year-end review.

Daniel Luna, founder of DPC Bookkeeper
FOUNDER

Daniel

Found DPC as a patient first. Left generalist bookkeeping to build a firm that only works with DPC practices. Runs every new onboarding personally. Works with a licensed CPA on every tax return.

BASED IN
Austin, TX
EST.
2019
SERVES
DPCs only
READ THIS FIRST

We turn away
more clients
than we take.

Not a scarcity pitch. We’re genuinely wrong for a lot of practices, and we’d rather say so now than three months in. If any of these describe you, we’ll refer you to a firm that’s a better fit.

NOT A FIT · 01

You’re hybrid — DPC plus insurance.

We only work with 100% DPC practices. The accounting is genuinely different. We’ll point you to a good generalist medical CPA.

NOT A FIT · 02

You want a full fractional CFO.

We do operator-level advice, not weekly strategy or board prep. If you’re building a five-location DPC, you want a CFO firm. We’ll introduce you.

NOT A FIT · 03

Your partner does the books and likes it.

If it’s your spouse’s thing and it works, great. We’re priced to replace a job, not supplement one.

NOT A FIT · 04

You want aggressive tax-shelter strategies.

We’re conservative on purpose. If your last CPA was pitching conservation easements or captive insurance, we’re the wrong firm.

IF NONE OF THESE APPLY…

We’re probably a fit. Thirty minutes to find out.

Book a discovery call
CURRENT BOOK

Practices we’re
working with today.

A composite snapshot. Names are withheld until each client gives us permission — most are still in year two. The numbers are real.

CASE STUDY 01
— YEAR 3
TX

Solo family DPC, Hill Country, TX

Came in with a three-year chart-of-accounts mess. We rebuilt it, filed an S-corp election mid-year, and set up a Solo 401(k).

$11.4K
YR-1 TAX DELTA
312
ACTIVE MEMBERS
CASE STUDY 02
— PRE-LAUNCH
NC

Two-clinician launch, Western NC

Signed six months before they opened. Entity, partnership agreement, merchant processor, QuickBooks. Day one was clean.

0 days
CLEANUP AT LAUNCH
148
90-DAY MEMBERS
CASE STUDY 03
— YEAR 6
CO

Established practice, Front Range, CO

Moved from a Big-4-alum CPA billing hourly. Same tax outcome, 40% less, predictable invoice. The owner got her Thursdays back.

−40%
ANNUAL FEE
6.2hr
/WK RECLAIMED

—— COMPOSITE SNAPSHOTS · NAMED CASE STUDIES WHEN CLIENTS SAY YES ——

FREE DOWNLOAD

The DPC Founder’s
Finance Checklist.

Fourteen pages. The questions we ask every new DPC client in their first 30 days — entity, membership accounting, owner comp, retirement. No email wall, no sales sequence.

WE DON’T SELL YOUR EMAIL. WE BARELY EVEN SEND YOU ONE.

DPC BOOKKEEPER · GUIDE 01
The DPC Founder’s Finance Checklist

01Your entity structure matches your revenue shape
02You’re tracking active vs churned members
03Owner comp passes the reasonable‑salary test
04Labs & procedures are not commingled
05You have a retirement vehicle that fits a DPC
06…and nine more